JUBA — MTN South Sudan on Monday launched its annual 21 Days of Y’ello Care campaign, which aims to empower local entrepreneurs and stimulate economic growth.
The campaign is set to run from June 1-21, 2025, under the theme “Connecting at the Roots.”
The employee volunteer program targets digital connectivity and educational empowerment.
The campaign was launched at the Internally Displaced Persons’ (IDP) camp settlement in the suburb of Juba on Monday, enhancing digital literacy.
In his keynote address during the launch of the campaign in Juba on Monday, David Yau Yau, the Deputy Minister of Information, stated that this year’s initiative focuses on grassroots entrepreneurs by equipping them with essential digital and financial tools to enhance their access to broader markets.
“This year, our focus on connecting at root through the use of digital tools is precisely what our country needs. It is about bringing the benefit of technology closer to those who need it most,” David said.
David said the campaign aimed to address the challenge of digital exclusion, particularly in rural, remote areas.
“Our farmers, our small business owners, our students, our early-care workers, and indeed every South Sudanese citizen, no matter how remote their location is, will still be served the connection.”
For his part, Eng. Chol Joseph, the Director for Research and Planning at the National Communication Authority, urged private firms to embrace their social corporate responsibility by giving back to the community.
“When they declare their social corporate responsibility initiative, they go and paint some walls here and there, and then they say this is the social corporate responsibility. But this painting, it is only a commercial visibility for the company. It is not benefiting the community in any way,” Joseph said.
He said the initiative is meaningful since it is targeting one of the vulnerable groups to connect and to include them in digital transformation.
The MTN said the 21-day initiative aims to reach over 3,000 individuals across targeted communities, with specific metrics for digital literacy training participants, new mobile money users, and connectivity improvements.
It said the program will train local digital champions to provide ongoing community support, ensuring lasting impact beyond the initiative period.
“As a responsible corporate citizen, MTN South Sudan continues to demonstrate its commitment to sustainable development through initiatives that create measurable socio-economic progress throughout the nation,” it said.
