MTN South Sudan launches SSP 400 million customer promotion amid digital inclusion push

JUBA — MTN South Sudan has announced plans to invest 400 million South Sudanese Pounds in a nationwide customer promotion, a move that aligns with broader efforts to expand digital participation and deepen the use of mobile-based financial and communications services in South Sudan.

The promotion, which will reward thousands of customers with weekly cash prizes, is part of the company’s strategy to strengthen customer engagement while encouraging wider adoption of digital services such as mobile money and electronic recharges, key components of an emerging digital public infrastructure ecosystem.

Henry Njoroge, Chief Marketing Officer for MTN South Sudan, said the company will inject up to 400 million South Sudanese Pounds into the promotion, offering thousands of customers the chance to win weekly cash rewards through a structured national draw.

Njoroge said the eight-week promotion will run from October 20 to the first week of December, with 1,001 customers set to win 400,000 South Sudanese Pounds each week across South Sudan’s states and administrative areas.

“Across states and administrative areas, we are going to be running promotions where we will give more than 400 million South Sudanese Pounds which customers will be able to win,” said Njoroge on Monday during the press conference.

He explained that every single week, 1,001 customers will be winning 400,000 Pounds each, with draws taking place every Monday, adding that customers only need to recharge with MTN airtime or MTN MoMo to qualify. Those who recharge using MTN MoMo will receive double entries, a mechanism aimed at accelerating the uptake of digital payments.

Njoroge emphasised that MTN’s growth to four million customers reflects sustained public trust and participation in mobile communication and digital services, describing the milestone as a shared achievement with South Sudanese subscribers. He said the company will continue to invest in service improvements and expand access to digital platforms.

As part of its broader digital offering, Njoroge said MTN South Sudan has also launched “Hagi All Network,” enabling customers to make calls across all mobile networks in the country, further lowering barriers to connectivity and interoperability.

He said the promotion is designed as a form of appreciation to subscribers, while also encouraging consistent use of airtime and mobile money services that underpin digital financial inclusion.

Under the promotion’s terms, subscribers are required to recharge at least 1,000 South Sudanese Pounds worth of airtime each week, either through MTN recharge cards or MTN MoMo. Customers who use MoMo to recharge will receive double entries, increasing their chances of winning and reinforcing mobile money usage as a preferred digital channel.

“We have been announcing every new initiative over the last five days. The first announcement we made was to give our customers a 25 percent bonus on all charges for all data bundles purchased using MTN MoMo,” he said.

Analysts say such promotions, when tied to mobile money and digital recharges, play a growing role in normalising digital transactions in South Sudan, where cash dominance and limited banking infrastructure have long constrained financial inclusion and digital service delivery.